Then you will see the following Job Function Email Database ads manager AB test toolbar for A/B testing on Facebook. Do you have a campaign? Top! Then choose the campaign in which you want to run the test. Select a variable There are multiple variables to Job Function Email Database test. These are based on the objective you have set for the campaign. You have the following variables: Target audience This measures the effectiveness of the advertisement based on the target groups that you want to reach. Here you can, for example, test at different Job Function Email Database locations. Creative Facebook also has the option of creative A/B testing. This mainly focuses on the visual aspects of your advertisement.
Examples include Job Function Email Database images, videos, or carousels. Placements The ad is displayed in several places on Facebook. Do you want to know which place is most effective for your ad? Then choose this option. Optimization for Ad Delivery This option Job Function Email Database ensures that the ad is measured for efficiency and higher results. Ads are compared with each other based on budget optimization. Do you want to know if you should spend more money for optimization? Then you choose this option. Multiple variables Marketers often want to Job Function Email Database test multiple options with each other.
This, of course, makes for more Job Function Email Database complex testing and strategies. Do you want to do this? Then choose 'multiple or custom' variables. This allows you to test based on the costs per achieved result or on conversion percentage. Product set If you have multiple ad sets with different products, you can compare Job Function Email Database them. With this option, you can compare two product sets. The variables you can enter here can be found under the 'ad sets' tab. This can be found next to the campaign tab. Now that you Job Function Email Database have chosen the type of test, it is up to you to perform it as well.